Well well, looks like it’s time for another audit.
This time it’s personal… quite literally.
As an individual striving to become the best PR practitioner that I can be, my digital footprint is crucial in today’s day and age.
With that said, I aim to improve in that as much as I can. My goals for my digital footprint are to keep my audience entertained. Only because I like to think it’s what I do best. I would like my online self to have something to offer whether that’s inspiration or a bucket of laughs.
These are my goals because as a PR practitioner, I must utilize something as powerful as social media to their advantage.
If used right, one’s online rep can lead to a successful brand name, great reputation, strong credibility, and so much more.
Allow me to show you my top goals for my digital footprint:
1.) Establish a digital face of credibility
– Post perfected bios to my profiles with my education, age, personal traits, etc.
– Profile pictures that are of me, with a face only an employer could love.
2.) Experience in social media
– Acquire at least one internship of social media coordinating for the resume.
3.) Be knowledgeable in all top social media platforms.
– Keep up with the latest trends in social media. Stay up to date with what’s new.
– Use the creativity that each social media platform has to offer, demonstrate my knowledge.
– Ask friends, “What do you use often?” “Which social media do you prefer?” so that I can see from a consumer’s perspective, not just a PR perspective.
4.) Have the best content for employers to view.
– Continuously posting, sharing, and developing content at its finest to each of my platforms. So that when an employer is viewing my content, they are either intrigued or entertained.
– Share content from one social media, onto another. For example: If I have a great snap chat video or pic, then I save it or screen shot it and post it to my Facebook/Instagram/Twitter account to give the audience the chance to see that I’m available on other platforms and what kind of content I have on them.
– Have my Klout score up to date and visible for an employer… (Which is 54 by the way oooooohh not bad huh?!)
– Post pictures of study abroad/Internship experience.
5.) Show the employer what I have to offer.
– Constantly connect with my personal audience, reply or tweet back to my friends and family so that the employer can see how much of a “people person” I can be in the digital world.
6.) Have my influencers available to see.
– Keep up with following my favorite brands, tweeting/commenting on their material. As well as sharing their posts, show your audience (i.e. employer) what kind of digital and professional influences I have.
Overall, my digital footprint has done nothing but grow these past few months. My Klout score has jumped at least 20 points higher and it’s only uphill from here! Don’t believe me?
Well check me out! My Instagram/Twitter/Snap Chat name is all “rubenpgomez” and my facebook display name is “Ruben Rex Gomez”.
Hit me up and let’s have some fun!